The new Titleist AVX golf ball has been re-engineered from core to cover to increase performance on every shot, delivering longer distance tee to green, more greenside spin and control and even softer feel. The next generation AVX features a new high gradient, high speed core which provides longer distance from tee to green along with exceptionally soft feel. This is the same high gradient core technology found in Pro V1 and Pro V1x, which helps reduce long game spin without sacrificing greenside spin and control.